{
  "schema": "skillrove-social-performance-v1",
  "fictional": true,
  "title": "Less noise. More signal.",
  "summary": "FIELDNOTES / A fictional 30-day social review. Find the posts worth learning from, keep the calculations visible and make the next test concrete.",
  "current": {
    "start": "2026-09-01",
    "end": "2026-09-30"
  },
  "previous": {
    "start": "2026-08-01",
    "end": "2026-08-30"
  },
  "goalEngagementPercent": 3.5,
  "definition": "Engagement counts likes, comments and shares. Clicks are a separate action count; all rates divide by impressions.",
  "experiments": [
    {
      "id": "opening",
      "hypothesis": "The process opener may earn more useful responses.",
      "action": "Test two different process openers",
      "guardrail": "Keep topic, format and 7-day observation window matched.",
      "owner": "Content lead",
      "postIds": [
        "sep-video-1",
        "sep-video-2"
      ]
    },
    {
      "id": "saveable",
      "hypothesis": "A reusable checklist may improve intent signals.",
      "action": "Publish a controlled checklist draft",
      "guardrail": "Do not infer purchases from click counts.",
      "owner": "Community lead",
      "postIds": [
        "sep-carousel-1"
      ]
    }
  ]
}