{
  "title": "Less noise. More signal.",
  "theme": "ocean",
  "slides": [
    {
      "id": "cover",
      "title": "Less noise. More signal.",
      "body": "FIELDNOTES / A fictional 30-day social review. Find the posts worth learning from, keep the calculations visible and make the next test concrete.",
      "cards": [
        {
          "title": "SOURCE",
          "body": "9 supplied post records"
        },
        {
          "title": "BOUNDARY",
          "body": "Fictional practice data. No measured customer claim."
        }
      ],
      "notes": "FIELDNOTES / A fictional 30-day social review. Find the posts worth learning from, keep the calculations visible and make the next test concrete.",
      "eyebrow": "Skillrove / Reviewed source",
      "kind": "signal"
    },
    {
      "id": "score",
      "title": "A scorecard you can reconcile.",
      "body": "Rates are weighted from summed counts, never averaged across posts.",
      "cards": [
        {
          "title": "85,000",
          "body": "Impressions"
        },
        {
          "title": "4.15%",
          "body": "Likes + comments + shares / impressions"
        },
        {
          "title": "1.25%",
          "body": "Clicks / impressions"
        }
      ],
      "notes": "Rates are weighted from summed counts, never averaged across posts.",
      "eyebrow": "Skillrove / Reviewed source",
      "kind": "bars"
    },
    {
      "id": "compare",
      "title": "Compare like-sized windows.",
      "body": "Equal inclusive date windows; totals can still reflect a different posting mix.",
      "cards": [
        {
          "title": "4 to 5",
          "body": "Observed posts"
        },
        {
          "title": "56,000 to 85,000",
          "body": "Impressions"
        },
        {
          "title": "2.80% to 4.15%",
          "body": "Weighted engagement"
        }
      ],
      "notes": "Equal inclusive date windows; totals can still reflect a different posting mix.",
      "eyebrow": "Skillrove / Reviewed source",
      "kind": "trace"
    },
    {
      "id": "channels",
      "title": "Find the signal by channel.",
      "body": "These are descriptive comparisons, not proof of causation.",
      "cards": [
        {
          "title": "Instagram",
          "body": "63,000 impressions · 4.33% engagement"
        },
        {
          "title": "LinkedIn",
          "body": "22,000 impressions · 3.64% engagement"
        }
      ],
      "notes": "These are descriptive comparisons, not proof of causation.",
      "eyebrow": "Skillrove / Reviewed source",
      "kind": "bars",
      "chart": [
        {
          "label": "Instagram",
          "value": 63000
        },
        {
          "label": "LinkedIn",
          "value": 22000
        }
      ]
    },
    {
      "id": "quality",
      "title": "Keep unknowns in the room.",
      "body": "1 outside-window records; 1 zero-impression records. Rates with a zero denominator stay unknown.",
      "cards": [
        {
          "title": "NOT REACH",
          "body": "Impressions can include repeated views."
        },
        {
          "title": "NOT REVENUE",
          "body": "Clicks and listed spend do not prove sales."
        }
      ],
      "notes": "1 outside-window records; 1 zero-impression records. Rates with a zero denominator stay unknown.",
      "eyebrow": "Skillrove / Reviewed source",
      "kind": "trace"
    },
    {
      "id": "actions",
      "title": "Turn the review into a test.",
      "body": "Proposed experiments require your own assignment and success-window decision.",
      "cards": [
        {
          "title": "Test two different process openers",
          "body": "Keep topic, format and 7-day observation window matched."
        },
        {
          "title": "Publish a controlled checklist draft",
          "body": "Do not infer purchases from click counts."
        }
      ],
      "notes": "Proposed experiments require your own assignment and success-window decision.",
      "eyebrow": "Skillrove / Reviewed source",
      "kind": "stack"
    }
  ]
}