{
  "title": "A better first week.",
  "brand": "NORTHSTAR",
  "goal": "Give a new team a useful first result, then stop reminders as soon as the team activates. Seven separately written messages, real HTML/text/EML files and four routing cases.",
  "signature": "Mira · The Northstar team",
  "footer": "You asked to receive Northstar product tips. This example uses fictional recipients and a fictional service.",
  "id": "northstar-activation",
  "demo": true,
  "palette": "forest",
  "trigger": "signed-up",
  "exitEvent": "activated",
  "unsubscribeUrl": "https://northstar.example/preferences",
  "emails": [
    {
      "id": "welcome",
      "atHours": 0,
      "subjectA": "Your first Northstar workspace starts here",
      "subjectB": "Make one useful thing together",
      "preview": "A small first task is enough. Keep the setup simple and the result visible.",
      "title": "Start with one useful task.",
      "goal": "Help a new team start",
      "paragraphs": [
        "Choose a project your team already understands. Northstar works best when the first workspace has one clear job.",
        "Write what a finished result should contain, add the person who will review it, and keep the first task small."
      ],
      "bullets": [
        "One project with a name",
        "One owner for the first task",
        "One visible definition of done"
      ],
      "requireEvents": [],
      "excludeEvents": [
        "workspace-created"
      ],
      "cta": {
        "label": "Create a workspace",
        "url": "https://northstar.example/workspaces/new"
      },
      "trackedUrl": "https://northstar.example/workspaces/new?utm_source=lifecycle&utm_medium=email&utm_campaign=northstar-activation&utm_content=welcome"
    },
    {
      "id": "first-result",
      "atHours": 24,
      "subjectA": "Name the result before choosing the workflow",
      "subjectB": "A simple brief for your first team task",
      "preview": "A useful brief has an owner, a source and a result somebody can review.",
      "title": "Give the first task a clear finish.",
      "goal": "Clarify the first result",
      "paragraphs": [
        "Before adding more tools, describe the output you need. A report, a proposal or a weekly review each needs different evidence.",
        "Try the brief below on a real task. Your teammate should be able to tell when it is complete."
      ],
      "bullets": [
        "We are making…",
        "The source is…",
        "The reviewer will check…"
      ],
      "requireEvents": [],
      "excludeEvents": [
        "workspace-created"
      ],
      "cta": {
        "label": "Open the first-task guide",
        "url": "https://northstar.example/guides/first-task"
      },
      "trackedUrl": "https://northstar.example/guides/first-task?utm_source=lifecycle&utm_medium=email&utm_campaign=northstar-activation&utm_content=first-result"
    },
    {
      "id": "invite",
      "atHours": 48,
      "subjectA": "Bring the reviewer into your workspace",
      "subjectB": "One teammate makes the handoff clearer",
      "preview": "Invite the person who will use or approve the result, then show them the brief.",
      "title": "Make the first handoff a shared task.",
      "goal": "Invite the actual reviewer",
      "paragraphs": [
        "Your workspace has a first task. Now bring in the teammate who will review the result.",
        "A reviewer can spot a missing input before it becomes a larger rework task. Ask for one acceptance check, not a long wish list."
      ],
      "bullets": [
        "Share the original source",
        "Explain the expected files",
        "Agree on one review check"
      ],
      "requireEvents": [
        "workspace-created"
      ],
      "excludeEvents": [
        "teammate-invited"
      ],
      "cta": {
        "label": "Invite a teammate",
        "url": "https://northstar.example/team/invite"
      },
      "trackedUrl": "https://northstar.example/team/invite?utm_source=lifecycle&utm_medium=email&utm_campaign=northstar-activation&utm_content=invite"
    },
    {
      "id": "example",
      "atHours": 72,
      "subjectA": "A complete example you can take apart",
      "subjectB": "See the brief, source and finished result",
      "preview": "The example includes the decisions behind the final files.",
      "title": "Learn from the whole delivery.",
      "goal": "Offer a complete worked example",
      "paragraphs": [
        "A polished screenshot tells only part of the story. The worked example shows the starting brief, the editable source and the final review.",
        "Compare its acceptance check with your own task. Keep the parts that fit your team and change the rest."
      ],
      "bullets": [
        "Starting brief",
        "Editable delivery files",
        "Review notes"
      ],
      "requireEvents": [],
      "excludeEvents": [],
      "cta": {
        "label": "Inspect the worked example",
        "url": "https://northstar.example/examples/first-delivery"
      },
      "trackedUrl": "https://northstar.example/examples/first-delivery?utm_source=lifecycle&utm_medium=email&utm_campaign=northstar-activation&utm_content=example"
    },
    {
      "id": "review",
      "atHours": 120,
      "subjectA": "Give the first result a five-minute review",
      "subjectB": "An acceptance check worth keeping",
      "preview": "Inspect one result with its original source and a teammate who will use it.",
      "title": "Review the result while it is small.",
      "goal": "Make review concrete",
      "paragraphs": [
        "Put the result beside its brief. Check the facts, expected files and the next person’s ability to use it.",
        "Record one thing to keep and one thing to improve. This is the beginning of a repeatable workflow."
      ],
      "bullets": [
        "Does it match the intended result?",
        "Can a teammate edit the source?",
        "What should change on the next run?"
      ],
      "requireEvents": [
        "workspace-created"
      ],
      "excludeEvents": [],
      "cta": {
        "label": "Use the review checklist",
        "url": "https://northstar.example/guides/review"
      },
      "trackedUrl": "https://northstar.example/guides/review?utm_source=lifecycle&utm_medium=email&utm_campaign=northstar-activation&utm_content=review"
    },
    {
      "id": "help",
      "atHours": 168,
      "subjectA": "Which step needs a clearer example?",
      "subjectB": "A smaller next step for your team",
      "preview": "Choose the part that is still unclear and use its focused guide.",
      "title": "Pick the next useful step.",
      "goal": "Offer focused help",
      "paragraphs": [
        "If the first task is waiting, narrow the next action. It may be the brief, an input file or the review rather than another tool.",
        "The help page groups guides by the result you want. Choose one task and resume from there."
      ],
      "bullets": [],
      "requireEvents": [],
      "excludeEvents": [],
      "cta": {
        "label": "Find the relevant guide",
        "url": "https://northstar.example/help"
      },
      "trackedUrl": "https://northstar.example/help?utm_source=lifecycle&utm_medium=email&utm_campaign=northstar-activation&utm_content=help"
    },
    {
      "id": "finish",
      "atHours": 240,
      "subjectA": "Keep the workflow that worked",
      "subjectB": "Turn one useful result into a team habit",
      "preview": "Save the brief and acceptance check so the next run starts with less setup.",
      "title": "Keep your team’s useful starting point.",
      "goal": "Retain the successful workflow",
      "paragraphs": [
        "When the first task works, save its source, result and review check together. The next teammate should be able to understand the handoff.",
        "Adjust the workflow after a real repeat run. The goal is a useful team habit rather than a longer setup."
      ],
      "bullets": [
        "Save the source and final files",
        "Name the reviewer",
        "Record the next repeat date"
      ],
      "requireEvents": [
        "workspace-created"
      ],
      "excludeEvents": [],
      "cta": {
        "label": "Save the team workflow",
        "url": "https://northstar.example/workflows/save"
      },
      "trackedUrl": "https://northstar.example/workflows/save?utm_source=lifecycle&utm_medium=email&utm_campaign=northstar-activation&utm_content=finish"
    }
  ],
  "profiles": [
    {
      "id": "new-team",
      "label": "New team · waiting for a first result",
      "consent": true,
      "suppressed": false,
      "events": [
        {
          "name": "signed-up",
          "atHours": 0
        }
      ]
    },
    {
      "id": "quick-starter",
      "label": "Quick starter · activates at 48h",
      "consent": true,
      "suppressed": false,
      "events": [
        {
          "name": "signed-up",
          "atHours": 0
        },
        {
          "name": "workspace-created",
          "atHours": 18
        },
        {
          "name": "teammate-invited",
          "atHours": 30
        },
        {
          "name": "activated",
          "atHours": 48
        }
      ]
    },
    {
      "id": "no-consent",
      "label": "No marketing consent",
      "consent": false,
      "suppressed": false,
      "events": [
        {
          "name": "signed-up",
          "atHours": 0
        }
      ]
    },
    {
      "id": "suppressed",
      "label": "Suppressed recipient",
      "consent": true,
      "suppressed": true,
      "events": [
        {
          "name": "signed-up",
          "atHours": 0
        }
      ]
    }
  ]
}