# Lifecycle implementation handoff

Entry: signed-up. Exit: activated.

Require marketing consent, current suppression checks, idempotent event handling and recipient-local scheduling in your actual provider. Reevaluate eligibility at send time. Hours here are elapsed after entry, not timezone schedules. Subject B is a proposed test, not a measured winner. EML has no sender or recipient; configure your provider and permission before delivery. Preview checks do not establish Gmail/Outlook rendering or inbox placement.

## welcome

Goal: Help a new team start

Required events: none

Exclude after: workspace-created

CTA: https&\#58;//northstar.example/workspaces/new?utm\_source=lifecycle&utm\_medium=email&utm\_campaign=northstar-activation&utm\_content=welcome

## first-result

Goal: Clarify the first result

Required events: none

Exclude after: workspace-created

CTA: https&\#58;//northstar.example/guides/first-task?utm\_source=lifecycle&utm\_medium=email&utm\_campaign=northstar-activation&utm\_content=first-result

## invite

Goal: Invite the actual reviewer

Required events: workspace-created

Exclude after: teammate-invited

CTA: https&\#58;//northstar.example/team/invite?utm\_source=lifecycle&utm\_medium=email&utm\_campaign=northstar-activation&utm\_content=invite

## example

Goal: Offer a complete worked example

Required events: none

Exclude after: none

CTA: https&\#58;//northstar.example/examples/first-delivery?utm\_source=lifecycle&utm\_medium=email&utm\_campaign=northstar-activation&utm\_content=example

## review

Goal: Make review concrete

Required events: workspace-created

Exclude after: none

CTA: https&\#58;//northstar.example/guides/review?utm\_source=lifecycle&utm\_medium=email&utm\_campaign=northstar-activation&utm\_content=review

## help

Goal: Offer focused help

Required events: none

Exclude after: none

CTA: https&\#58;//northstar.example/help?utm\_source=lifecycle&utm\_medium=email&utm\_campaign=northstar-activation&utm\_content=help

## finish

Goal: Retain the successful workflow

Required events: workspace-created

Exclude after: none

CTA: https&\#58;//northstar.example/workflows/save?utm\_source=lifecycle&utm\_medium=email&utm\_campaign=northstar-activation&utm\_content=finish