{
  "title": "Skillrove / Four weeks of useful product education",
  "analysisHash": "56b521b6592f5b210ea19ebbd9076224d77e412ca4f6eeecac630fa779a8d09c",
  "account": "Skillrove",
  "goal": "Plan useful product education from verified package descriptions and invite readers to inspect a real sample.",
  "demo": false,
  "startDate": "2026-10-12",
  "windowDays": 28,
  "timeZone": "America/Los_Angeles",
  "voice": {
    "principles": "Lead with the concrete file or action. Show an owned sample, keep the source visible and describe actual limits.",
    "avoid": "Avoid fabricated testimonials, guaranteed growth, competitor imitation and suggesting that a draft is already published.",
    "beforeExample": "These revolutionary skills guarantee growth for every creator.",
    "afterExample": "Choose a result, inspect the sample and run the workflow with your own facts."
  },
  "pillars": [
    {
      "id": "build-ship",
      "name": "Build and ship",
      "rationale": "Explain how a product brief becomes page files and a usable launch handoff. This is an editorial proposal based on product capabilities.",
      "evidenceIds": [
        "s01",
        "s04"
      ],
      "status": "proposed"
    },
    {
      "id": "show-output",
      "name": "Show the actual output",
      "rationale": "Teach readers to review video, captions and presentations before choosing a workflow. No engagement effect has been measured.",
      "evidenceIds": [
        "s02",
        "s03"
      ],
      "status": "proposed"
    },
    {
      "id": "evidence-first",
      "name": "Keep evidence beside the decision",
      "rationale": "Use source records and explicit unknowns to explain analysis and experiment planning.",
      "evidenceIds": [
        "s05",
        "s07"
      ],
      "status": "proposed"
    },
    {
      "id": "repair-context",
      "name": "Repair in context",
      "rationale": "Explain selected-page audits and reproducible fixes with their actual scope, instead of promising broad performance improvements.",
      "evidenceIds": [
        "s06",
        "s08"
      ],
      "status": "proposed"
    }
  ],
  "calendar": [
    {
      "date": "2026-10-12",
      "platform": "x",
      "format": "thread",
      "pillarId": "build-ship",
      "headline": "Name the output before choosing the tool.",
      "angle": "Show a one-page brief beside the exported website files.",
      "outline": [
        "Describe the audience and one desired action",
        "List the generated files",
        "Show the editable input and a review step"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s01"
      ],
      "status": "draft"
    },
    {
      "date": "2026-10-14",
      "platform": "wechat",
      "format": "article",
      "pillarId": "show-output",
      "headline": "Review a product demo before you render your own.",
      "angle": "Teach a reader to inspect formats, captions and timing.",
      "outline": [
        "Explain landscape and portrait outputs",
        "Check the caption against the supplied product story",
        "Inspect a rendered frame before publication"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s03"
      ],
      "status": "draft"
    },
    {
      "date": "2026-10-16",
      "platform": "x",
      "format": "thread",
      "pillarId": "evidence-first",
      "headline": "A catalog price sum is not revenue.",
      "angle": "Use CSV report outputs to explain what a metric actually represents.",
      "outline": [
        "Show the source-column definition",
        "Explain the grouped calculation",
        "State what the report cannot infer"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s05"
      ],
      "status": "draft"
    },
    {
      "date": "2026-10-18",
      "platform": "wechat",
      "format": "article",
      "pillarId": "repair-context",
      "headline": "An audit starts with the pages you actually selected.",
      "angle": "Explain the source-located repair backlog and recapture step.",
      "outline": [
        "Declare the selected-page scope",
        "Trace one finding to its snapshot",
        "Recheck after a scoped change"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s06"
      ],
      "status": "draft"
    },
    {
      "date": "2026-10-20",
      "platform": "x",
      "format": "thread",
      "pillarId": "build-ship",
      "headline": "A launch kit needs a handoff.",
      "angle": "Show the pages, share card and draft copy as one reviewable delivery.",
      "outline": [
        "Inspect the three generated pages",
        "Review supplied links and offers",
        "Check the publishing handoff"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s04"
      ],
      "status": "draft"
    },
    {
      "date": "2026-10-22",
      "platform": "wechat",
      "format": "article",
      "pillarId": "show-output",
      "headline": "Turn a presentation story into editable slides.",
      "angle": "Explain browser navigation and speaker notes using a real package sample.",
      "outline": [
        "Begin with the audience question",
        "Inspect slide navigation",
        "Review the speaker notes and supported output format"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s02"
      ],
      "status": "draft"
    },
    {
      "date": "2026-10-24",
      "platform": "x",
      "format": "thread",
      "pillarId": "evidence-first",
      "headline": "Unknown metrics belong in the plan.",
      "angle": "Show how an experiment proposal differs from a measured outcome.",
      "outline": [
        "Name one attributed observation",
        "Choose one testable change",
        "Define the tracking decision before implementation"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s07"
      ],
      "status": "draft"
    },
    {
      "date": "2026-10-26",
      "platform": "wechat",
      "format": "article",
      "pillarId": "repair-context",
      "headline": "Repeat the reproduction after the fix.",
      "angle": "Show why the same command and preserved tests matter.",
      "outline": [
        "Record the failure",
        "Review the scoped source change",
        "Repeat the selected reproduction and inspect its evidence"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s08"
      ],
      "status": "draft"
    },
    {
      "date": "2026-10-28",
      "platform": "x",
      "format": "thread",
      "pillarId": "build-ship",
      "headline": "Use your own product story in the sample workflow.",
      "angle": "Explain which example inputs to replace before generating pages.",
      "outline": [
        "Replace fictional copy",
        "Review the primary action",
        "Inspect the actual generated files"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s01",
        "s04"
      ],
      "status": "draft"
    },
    {
      "date": "2026-10-30",
      "platform": "wechat",
      "format": "article",
      "pillarId": "show-output",
      "headline": "Choose the format your audience will inspect.",
      "angle": "Compare local video and browser presentation deliverables without claiming one performs better.",
      "outline": [
        "Describe the viewing context",
        "Review the output dimensions and controls",
        "State the editing and runtime requirements"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s02",
        "s03"
      ],
      "status": "draft"
    },
    {
      "date": "2026-11-01",
      "platform": "x",
      "format": "thread",
      "pillarId": "evidence-first",
      "headline": "Keep the source beside the conclusion.",
      "angle": "Explain how an exact grouped report and an experiment handoff stay reviewable.",
      "outline": [
        "Point to an original record",
        "Distinguish calculation from a hypothesis",
        "Identify the missing measurement"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s05",
        "s07"
      ],
      "status": "draft"
    },
    {
      "date": "2026-11-03",
      "platform": "wechat",
      "format": "article",
      "pillarId": "repair-context",
      "headline": "A verified fix has a defined scope.",
      "angle": "Explain selected evidence and adjacent checks in a technical handoff.",
      "outline": [
        "Define the reproduction",
        "Show fresh after-change evidence",
        "State what broader behavior still needs testing"
      ],
      "cta": "Inspect the linked Skillrove sample before choosing a package.",
      "metric": "clicks",
      "decisionRule": "First collect consistently defined seven-day product-link clicks and matching view events. Compare only completed platform/format peers with enough known samples; do not declare growth from the unmeasured reference library.",
      "evidenceIds": [
        "s06",
        "s08"
      ],
      "status": "draft"
    }
  ],
  "status": "proposed"
}