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  "rounding": "ROUND_HALF_UP each quantity × unit price to cents; discount on subtotal; tax on discounted net; largest remainder stages with input-order ties",
  "calendar": "Planned calendar weeks of seven days from startDate; no business-day or holiday adjustment",
  "offers": [
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      "id": "focus",
      "title": "Focus",
      "summary": "Clarify the story and make the next click understandable.",
      "deliverableIds": [
        "story-map",
        "launch-pages"
      ],
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        {
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        },
        {
          "id": "launch-pages",
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        }
      ],
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          "acceptance": [
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            "Review the page outline and one round of copy revisions."
          ],
          "owner": "Studio editor",
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          "endWeek": 1,
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          "endDate": "2026-10-25"
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            "coordinated-launch"
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            "Deliver editable source and a publishing checklist."
          ],
          "owner": "Studio designer",
          "startWeek": 2,
          "endWeek": 3,
          "startDate": "2026-10-26",
          "endDate": "2026-11-08"
        }
      ],
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        "coordinated-launch"
      ],
      "uncoveredRequirementIds": [
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        "measurement"
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          "trigger": "After the agreed acceptance review",
          "amountCents": 19000
        }
      ]
    },
    {
      "id": "launch",
      "title": "Launch",
      "summary": "Add a coordinated social sequence to the page system.",
      "deliverableIds": [
        "story-map",
        "launch-pages",
        "social-cards"
      ],
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          "id": "story-map",
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        },
        {
          "id": "launch-pages",
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        },
        {
          "id": "social-cards",
          "label": "Six-card creative set",
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        }
      ],
      "discountPercent": "7.5",
      "taxPercent": "20",
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      "deliverables": [
        {
          "id": "story-map",
          "title": "Editorial story map",
          "description": "A message hierarchy and page outline grounded in the supplied product references. Proposed messages remain drafts until reviewed.",
          "requirementIds": [
            "clear-story"
          ],
          "acceptance": [
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            "Review the page outline and one round of copy revisions."
          ],
          "owner": "Studio editor",
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          "endWeek": 1,
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          "endDate": "2026-10-25"
        },
        {
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          "requirementIds": [
            "clear-story",
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          "endDate": "2026-11-08"
        },
        {
          "id": "social-cards",
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          "description": "Six editorial cards in portrait, square and wide formats, with editable artwork and a proposed posting order.",
          "requirementIds": [
            "coordinated-launch",
            "creative-system"
          ],
          "acceptance": [
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            "Deliver PNG and editable SVG with brand tokens."
          ],
          "owner": "Studio designer",
          "startWeek": 3,
          "endWeek": 3,
          "startDate": "2026-11-02",
          "endDate": "2026-11-08"
        }
      ],
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      "coveredRequirementIds": [
        "clear-story",
        "coordinated-launch",
        "creative-system"
      ],
      "uncoveredRequirementIds": [
        "measurement"
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          "id": "kickoff",
          "label": "Kickoff",
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        },
        {
          "id": "review",
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          "trigger": "After the agreed draft is presented",
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        },
        {
          "id": "handoff",
          "label": "Final handoff",
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          "trigger": "After the agreed acceptance review",
          "amountCents": 24420
        }
      ]
    },
    {
      "id": "studio",
      "title": "Studio",
      "summary": "Build the complete editorial, motion and measurement handoff.",
      "deliverableIds": [
        "story-map",
        "launch-pages",
        "social-cards",
        "art-film",
        "event-contract"
      ],
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        {
          "id": "story-map",
          "label": "Story and message hierarchy",
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          "id": "launch-pages",
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          "deliverableId": "social-cards",
          "quantity": "1",
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          "lineCents": 35000
        },
        {
          "id": "art-film",
          "label": "Three-format motion story",
          "deliverableId": "art-film",
          "quantity": "1",
          "unitPrice": "850.00",
          "lineCents": 85000
        },
        {
          "id": "event-contract",
          "label": "Measurement specification",
          "deliverableId": "event-contract",
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      ],
      "discountPercent": "0",
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      "discountCents": 0,
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      "deliverables": [
        {
          "id": "story-map",
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          "requirementIds": [
            "clear-story"
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            "Review the page outline and one round of copy revisions."
          ],
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          "endWeek": 1,
          "startDate": "2026-10-19",
          "endDate": "2026-10-25"
        },
        {
          "id": "launch-pages",
          "title": "Launch page system",
          "description": "A responsive introduction, workflow explanation and publishing handoff using the approved story map.",
          "requirementIds": [
            "clear-story",
            "coordinated-launch"
          ],
          "acceptance": [
            "Review the three page states at desktop and mobile widths.",
            "Deliver editable source and a publishing checklist."
          ],
          "owner": "Studio designer",
          "startWeek": 2,
          "endWeek": 3,
          "startDate": "2026-10-26",
          "endDate": "2026-11-08"
        },
        {
          "id": "social-cards",
          "title": "Branded social carousel",
          "description": "Six editorial cards in portrait, square and wide formats, with editable artwork and a proposed posting order.",
          "requirementIds": [
            "coordinated-launch",
            "creative-system"
          ],
          "acceptance": [
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            "Deliver PNG and editable SVG with brand tokens."
          ],
          "owner": "Studio designer",
          "startWeek": 3,
          "endWeek": 3,
          "startDate": "2026-11-02",
          "endDate": "2026-11-08"
        },
        {
          "id": "art-film",
          "title": "Editorial motion story",
          "description": "A proposed 30-second collection film in three canvas formats, with an editable storyboard and caption files.",
          "requirementIds": [
            "creative-system"
          ],
          "acceptance": [
            "Review narrative and a draft before final rendering.",
            "Inspect all three videos and hand over the storyboard."
          ],
          "owner": "Motion designer",
          "startWeek": 3,
          "endWeek": 4,
          "startDate": "2026-11-02",
          "endDate": "2026-11-15"
        },
        {
          "id": "event-contract",
          "title": "Measurement handoff",
          "description": "A draft event contract and launch review checklist. Instrumentation, traffic collection and performance claims are outside this quote.",
          "requirementIds": [
            "measurement"
          ],
          "acceptance": [
            "Review event names, deduplication and review windows.",
            "Record unknown baselines explicitly."
          ],
          "owner": "Product analyst",
          "startWeek": 4,
          "endWeek": 4,
          "startDate": "2026-11-09",
          "endDate": "2026-11-15"
        }
      ],
      "durationWeeks": 4,
      "coveredRequirementIds": [
        "clear-story",
        "coordinated-launch",
        "creative-system",
        "measurement"
      ],
      "uncoveredRequirementIds": [],
      "payments": [
        {
          "id": "kickoff",
          "label": "Kickoff",
          "percent": "40",
          "trigger": "After scope and dates are agreed",
          "amountCents": 108000
        },
        {
          "id": "review",
          "label": "Draft review",
          "percent": "40",
          "trigger": "After the agreed draft is presented",
          "amountCents": 108000
        },
        {
          "id": "handoff",
          "label": "Final handoff",
          "percent": "20",
          "trigger": "After the agreed acceptance review",
          "amountCents": 54000
        }
      ]
    }
  ]
}