# Northstar Launch / Client proposal Prepared by Northline Design for Northstar Launch Illustrative draft. Client decisions, fees and commitments require review. | Issued | Review by | Proposed start | | --- | --- | --- | | 2026-10-09 | 2026-10-16 | 2026-10-19 | ## Project context Fictional Northstar Launch project. Compare reviewed page, launch and creative handoff scopes. All fees and commitments are illustrative. ### Proposed outcomes - Help a visitor understand which workflow fits their task. - Give the launch a consistent visual and editorial direction. - Define a reviewable handoff for creative files and measurement. ### Options at a glance | Option | Scope | Weeks | Total | | --- | --- | --- | --- | | Focus | 2 deliverables | 3 | USD 800.00 | | Launch | 3 deliverables | 3 | USD 1,221.00 | | Studio | 5 deliverables | 4 | USD 2,700.00 | Prepared by Northline Design: Fictional team / replace before client delivery. For Northstar Launch: Fictional client / no external recipient. Source SHA-256: 448213ffa6326cde3b96623bd8eb8c5fe379f7e7ca10676e1797522c732f6374 --- ## Delivery library ### Editorial story map A message hierarchy and page outline grounded in the supplied product references. Proposed messages remain drafts until reviewed. Owner Studio editor. Planned 2026-10-19 to 2026-10-25. Requirements clear-story. - Acceptance: Map each proposed message to a supplied reference. - Review the page outline and one round of copy revisions. ### Launch page system A responsive introduction, workflow explanation and publishing handoff using the approved story map. Owner Studio designer. Planned 2026-10-26 to 2026-11-08. Requirements clear-story, coordinated-launch. - Acceptance: Review the three page states at desktop and mobile widths. - Deliver editable source and a publishing checklist. ### Branded social carousel Six editorial cards in portrait, square and wide formats, with editable artwork and a proposed posting order. Owner Studio designer. Planned 2026-11-02 to 2026-11-08. Requirements coordinated-launch, creative-system. - Acceptance: Inspect every exported card for text fit. - Deliver PNG and editable SVG with brand tokens. ### Editorial motion story A proposed 30-second collection film in three canvas formats, with an editable storyboard and caption files. Owner Motion designer. Planned 2026-11-02 to 2026-11-15. Requirements creative-system. - Acceptance: Review narrative and a draft before final rendering. - Inspect all three videos and hand over the storyboard. ### Measurement handoff A draft event contract and launch review checklist. Instrumentation, traffic collection and performance claims are outside this quote. Owner Product analyst. Planned 2026-11-09 to 2026-11-15. Requirements measurement. - Acceptance: Review event names, deduplication and review windows. - Record unknown baselines explicitly. --- ## Focus investment and schedule Clarify the story and make the next click understandable. | Budget item | Qty | Unit price | Amount | | --- | --- | --- | --- | | Story and message hierarchy | 1 | USD 350.00 | USD 350.00 | | Responsive page system | 1 | USD 450.00 | USD 450.00 | Subtotal USD 800.00. Discount 0%: USD 0.00. Net after discount USD 800.00. Supplied tax 0%: USD 0.00. ### Estimated total USD 800.00 ### Proposed payment milestones | Stage | Share | Amount | Trigger | | --- | --- | --- | --- | | Kickoff | 40% | USD 320.00 | After scope and dates are agreed | | Draft review | 40% | USD 320.00 | After the agreed draft is presented | | Final handoff | 20% | USD 160.00 | After the agreed acceptance review | ### Planned calendar | Deliverable | Owner | From | To | | --- | --- | --- | --- | | Editorial story map | Studio editor | 2026-10-19 | 2026-10-25 | | Launch page system | Studio designer | 2026-10-26 | 2026-11-08 | Planned calendar weeks of seven days from startDate; no business-day or holiday adjustment. Requirements outside this option: creative-system, measurement --- ## Launch investment and schedule Add a coordinated social sequence to the page system. | Budget item | Qty | Unit price | Amount | | --- | --- | --- | --- | | Story and message hierarchy | 1 | USD 300.00 | USD 300.00 | | Responsive page system | 1 | USD 450.00 | USD 450.00 | | Six-card creative set | 1 | USD 350.00 | USD 350.00 | Subtotal USD 1,100.00. Discount 7.5%: USD 82.50. Net after discount USD 1,017.50. Supplied tax 20%: USD 203.50. ### Estimated total USD 1,221.00 ### Proposed payment milestones | Stage | Share | Amount | Trigger | | --- | --- | --- | --- | | Kickoff | 40% | USD 488.40 | After scope and dates are agreed | | Draft review | 40% | USD 488.40 | After the agreed draft is presented | | Final handoff | 20% | USD 244.20 | After the agreed acceptance review | ### Planned calendar | Deliverable | Owner | From | To | | --- | --- | --- | --- | | Editorial story map | Studio editor | 2026-10-19 | 2026-10-25 | | Launch page system | Studio designer | 2026-10-26 | 2026-11-08 | | Branded social carousel | Studio designer | 2026-11-02 | 2026-11-08 | Planned calendar weeks of seven days from startDate; no business-day or holiday adjustment. Requirements outside this option: measurement --- ## Studio investment and schedule Build the complete editorial, motion and measurement handoff. | Budget item | Qty | Unit price | Amount | | --- | --- | --- | --- | | Story and message hierarchy | 1 | USD 300.00 | USD 300.00 | | Responsive page system | 1 | USD 450.00 | USD 450.00 | | Six-card creative set | 1 | USD 350.00 | USD 350.00 | | Three-format motion story | 1 | USD 850.00 | USD 850.00 | | Measurement specification | 1 | USD 300.00 | USD 300.00 | Subtotal USD 2,250.00. Discount 0%: USD 0.00. Net after discount USD 2,250.00. Supplied tax 20%: USD 450.00. ### Estimated total USD 2,700.00 ### Proposed payment milestones | Stage | Share | Amount | Trigger | | --- | --- | --- | --- | | Kickoff | 40% | USD 1,080.00 | After scope and dates are agreed | | Draft review | 40% | USD 1,080.00 | After the agreed draft is presented | | Final handoff | 20% | USD 540.00 | After the agreed acceptance review | ### Planned calendar | Deliverable | Owner | From | To | | --- | --- | --- | --- | | Editorial story map | Studio editor | 2026-10-19 | 2026-10-25 | | Launch page system | Studio designer | 2026-10-26 | 2026-11-08 | | Branded social carousel | Studio designer | 2026-11-02 | 2026-11-08 | | Editorial motion story | Motion designer | 2026-11-02 | 2026-11-15 | | Measurement handoff | Product analyst | 2026-11-09 | 2026-11-15 | Planned calendar weeks of seven days from startDate; no business-day or holiday adjustment. Requirements outside this option: None in the supplied brief --- ## Requirements and evidence ### clear-story Explain the value of a tested, editable workflow with concrete first-run examples. Supplied sources: catalog ### coordinated-launch Carry the product story across launch pages and social cards. Supplied sources: catalog, carousel ### creative-system Create a coherent motion and visual direction for future editorial releases. Supplied sources: motion, carousel ### measurement Define the events and review questions needed to evaluate the launch; current conversion measurements are not supplied. Supplied sources: catalog catalog | Northstar Launch / authored practice brief | examples/proposal.json / authored practice facts motion | Fictional creative request | Client requests one short collection film carousel | Fictional brand brief | Client requests six cards with editable artwork --- ## Assumptions and exclusions ### Assumptions - The client, studio, facts and fees are fictional practice material. - The client provides source copy and asset rights before the proposed start. - One consolidated review round is included per deliverable. Calendar dates remain tentative until availability is confirmed. ### Excluded work - Paid media spend, production hosting and third-party subscriptions. - Authentication, payment implementation and external publishing. - Claims of sales, growth or conversion improvement without measured evidence. ### Next steps - Select the scope that matches the current priority. - Confirm uncovered requirements, supplied tax treatment and the illustrative fee structure. - Agree owners and dates, then issue a separate approved engagement document. Calculation policy: ROUND_HALF_UP each quantity × unit price to cents; discount on subtotal; tax on discounted net; largest remainder stages with input-order ties.